If your business has incorrect citations, or even worse, missing citations, you run the risk of potential customers not finding you. This could mean the difference of having a successfully business and having to shutter your doors.
It’s still possible to improve your rankings with careful strategy. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.
Email marketing is perhaps the best way to reach out to customers/clients/patients that currently love your business. Emails are a vibrant and powerful way to connect with people. You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. A very big part.